WHY KINAGO QUEST

Customer acquisition should not begin with paying for people who never finish.

Advertising can create awareness, traffic, and demand. When the desired outcome can be defined, Kinago Quest gives organizations another option: define the completed journey first, reward eligible verified finishers, and control exactly how much campaign budget can be consumed.
Kinago Quest campaign visual

REDUCE THE DISTANCE BETWEEN SPEND AND CONVERSION

Connect variable performance investment to the verified finish.

Kinago Quest is designed to reduce wasted variable performance spend by connecting the funded reward and CPJ investment to a completed and verified journey.
Honest qualification: Kinago Quest does not guarantee that every campaign will produce a lower acquisition cost. Results depend on the offer, audience, reward, difficulty, geography, timing, experience, promotion, verification, and follow-through.

The approved Quest conversion is verified before variable per-completion campaign investment is applied to that participant.

DEFINE CONVERSION

Conversion means what your approved Quest says it means.

Commerce

A qualifying purchase, spend threshold, reservation, or redemption.

Attendance

A class, appointment, event, session, or venue journey completed.

Movement

A route, visit sequence, checkpoint trail, or destination journey finished.

Growth

Onboarding, product learning, first successful use, training, or return behavior completed.
A view is not automatically a conversion. A click is not automatically a conversion. Starting a Quest is not automatically a conversion. The finished journey is the conversion.

VALUE BEYOND THE PAID FINISHES

One reward pool can create a much larger campaign experience.

A sponsor may fund 100 rewards while thousands see, open, share, discuss, or attempt the Quest. Kinago reports views, attempts, full completions, and rewarded finishes separately.

Stop paying only for the top of the funnel. Build the finish into the campaign.

What should people complete next?

Tell Kinago the outcome, audience, location, deadline, budget, and reward. We will map the journey.