CPM
Associated with impressions.
CPJ™
Introducing CPJ™: Cost Per Journey
CPJ™ connects variable campaign investment to an eligible completed and verified customer journey.
THE DEFINITION
What is CPJ?
CPJ™ is the variable campaign investment associated with one eligible completed and verified journey under the approved Quest rules.
FROM IMPRESSIONS TO JOURNEYS
Compare the performance units.
CPC
Associated with clicks.
CPA
Associated with a defined action or acquisition.
CPJ™
Associated with a completed journey that may require multiple connected actions, places, conditions, or milestones.
THE FORMULA
CPJ calculation and commercial definition.
CPJ = Applied Journey Investment ÷ Eligible Verified Completed Journeys
- Participant reward
- Processing
- Platform services
- Creative and campaign management
- Fulfillment and taxes
- Optional media and third-party costs
The campaign agreement must state what is included. A campaign may instead define a fixed CPJ for each eligible verified completion.
ORDER OF OPERATIONS
The funded pool comes first. Participant-level variable spend follows verification.
Campaign funding is not consumed by every person who sees, clicks, opens, or abandons the Quest. Starting does not reserve value.
$500Illustrative pool
$5Reward
100Funded finishes
8 hoursWindow
Illustrative only. This does not represent guaranteed reach, completion, current pricing, or expected performance.
What should people complete next?
Tell Kinago the outcome, audience, location, deadline, budget, and reward. We will map the journey.