Strategy
- Define the conversion before the campaign
- Choose one step or multiple steps
- Make the reward fit the effort
- Design for safe completion
- Choose the right Quest mode
RESOURCES
Build a journey people will finish.
Use Kinago Quest planning tools to define the outcome, audience, actions, verification, reward, deadline, budget, sponsor role, and success measures.
Performance
- CPJ compared with CPM, CPC, and CPA
- Build a maximum campaign liability
- Separate reach from completion
- Measure acquisition cost
- Design a Rush Quest
Collaboration
- Gym + juice-shop model
- Sponsor-funded rewards
- Cross-business journeys
- City-scale activation
- Local value circuits
Engagement
- XP and badge strategy
- Collections and streaks
- Meaningful unlocks
- Social and team Quests
- Ethical urgency
Verification
- QR, NFC, GPS, attendance, and transactions
- Eligible completion
- Duplicate prevention
- Global and user limits
- Clear participant rules
FREE PLANNING TOOL
The Kinago Quest Planning Canvas
Define the outcome, audience, journey, verification, reward, sponsor, budget, deadline, and success measures before launch.
What should people complete next?
Tell Kinago the outcome, audience, location, deadline, budget, and reward. We will map the journey.