Strategy
Define the conversion • choose one step or several • match mode to behavior • design safe urgency
RESOURCES
Build a journey people will finish.
Use these planning frameworks to define the outcome, participant value, verification, reward, deadline, sponsor role, budget, and reporting story.
StrategyPerformanceEngagement
VERIFIED JOURNEYOutcome first.Reward after completion.
RESOURCE LIBRARY
Practical guidance for every part of the campaign.
Each resource should help a partner make a better decision before launch.
Performance
Understand CPJ • cap maximum exposure • separate reach from completion • compare acquisition economics
Collaboration
Build cross-business journeys • structure sponsor value • create city and community campaigns
Engagement
Use XP and badges well • create streaks • design collections • build meaningful unlocks
Verification
Choose QR, NFC, GPS, attendance, transaction, or mixed proof • define eligibility and limits
Reporting
Build a funnel • define the finished journey • separate rewards from full completions • publish honest impact
PLANNING CANVAS
Define the campaign on one page.
The Kinago Quest Planning Canvas organizes the questions that matter without forcing the client to design the technical system.
Outcome
What should exist when the participant completes the journey?
Participant
Who is the experience for, and what makes it desirable?
Journey
What is the shortest credible path to the result?
Reward
What funded value and Kinago progression fit the effort?
Verification
What proves the approved steps occurred?
Economics
What budget, limits, timeframe, processing, and CPJ structure apply?
LEARNING PRINCIPLE
Do not make the partner become the platform expert.
Resources should help organizations clarify the goal. Kinago handles the technical configuration and campaign mechanics.
Bring the objective—not a finished specification.
The first planning form takes about three minutes. Detailed design happens with Kinago.
START WITH THE OUTCOME
Turn a clear objective into a launchable journey.
Tell us the outcome, audience, location, timeframe, budget, and reward idea. Kinago will map the journey.
GOALJOURNEYVERIFYREWARD