Reach
Impressions, unique viewers, shares, and traffic sources.
IMPACT + REPORTING
Measure the journey—not just the last click.
Kinago Quest separates attention, participation, progress, completion, reward, redemption, and business outcomes so partners can understand what actually happened.
Reach separated from finishReward reportingBusiness outcomes
VERIFIED JOURNEYOutcome first.Reward after completion.
THE CAMPAIGN FUNNEL
Every stage tells a different story.
Views are not starts. Starts are not full completions. Full completions are not always funded finishes. Kinago reports them separately.
Engagement
Quest opens, starts, step views, sponsor interactions, and time in journey.
Progress
Active attempts, completed checkpoints, route progress, and drop-off.
Completion
Full verified finishes, completion order, timing, qualification, and rejection.
Rewards
Rewards available, issued, redeemed, expired, and exceptions.
Outcomes
Visits, attendance, bookings, purchases, spend, partner actions, and repeat participation.
KINAGO PROGRESSION
Measure what continues after the funded campaign.
The journey can create a relationship that extends beyond the prize.
NEWKinago participants
RETURNINGActive participants
XPEarned through approved progress
UNLOCKSNext journeys opened
CASE STUDY STANDARD
Every published result should answer the same questions.
Kinago will publish campaign stories only after the data, definitions, partner approvals, and privacy treatment are verified.
Challenge
What business or community problem needed to be solved?
Journey
What did participants have to complete?
Partners
Who created the activity, reward, locations, and sponsorship?
Verification
How was the approved outcome evaluated?
Reach + Completion
How many saw, started, completed, and earned funded value?
Impact + Learning
What measurable result occurred, and what should improve next time?
REPORTING PRINCIPLE
Honest measurement protects the model.
Kinago Quest does not combine all activity into one inflated number.
10,000 views are not 10,000 conversions.
Campaign reporting should make it impossible to confuse exposure, attempts, completions, and funded finishes.
START WITH THE OUTCOME
Create an impact story grounded in verified activity.
Tell us the outcome, audience, location, timeframe, budget, and reward idea. Kinago will map the journey.
GOALJOURNEYVERIFYREWARD