REWARDS + PROGRESSION

Real rewards create urgency. Kinago progression creates continuity.

The campaign-funded prize and Kinago-owned progression are separate value layers. Sponsors fund tangible value. Kinago can add XP, levels, badges, streaks, collections, and unlocks.

Campaign valueKinago progressionContinued engagement

VERIFIED JOURNEYOutcome first.Reward after completion.

TWO VALUE LAYERS

The prize recognizes the campaign finish. Progression recognizes the journey.

The Quest owner controls campaign-funded value. Kinago controls the progression system and can use it regardless of the sponsor-funded reward.

CAMPAIGN-FUNDED VALUE$5.00
CashWallet valueCouponProductTicketLocal creditPartner benefit

Funded by the Quest owner, sponsor, merchant, or approved partner according to the campaign budget.

KINAGO PROGRESSIONLEVEL 08
2,480XP
ExplorerWellnessLocal Hero

XP, levels, badges, streaks, collections, Quest chains, achievement history, and future unlocks.

PROGRESSION DESIGN

Use status and achievement to make Kinago worth returning to.

XP is not a consolation prize. It should recognize what the participant actually accomplished and create a path toward the next meaningful experience.

01

Checkpoint Recognition

Acknowledge meaningful progress without confusing a checkpoint with full completion.

02

Journey Achievement

Celebrate a completed route, city, category, event, or partner experience.

03

Mastery

Build status through repeated, increasingly meaningful participation.

04

Continued Value

Unlock the next Quest, collection, access level, or relevant opportunity.

REWARD STRATEGY

Match reward value to effort, context, and business value.

A recovery reward after a workout feels relevant. Local-use value can keep campaign money in a district. Access or merchandise can make a fan journey more memorable.

01

Relevant

The reward makes sense at the moment of completion.

02

Transparent

Quantity, deadline, restrictions, and redemption are visible.

03

Controlled

Global caps, user caps, budget, and fulfillment are approved.

04

Memorable

The reward and progression create a story worth sharing.

START WITH THE OUTCOME

Build the reward people want—and the progression that brings them back.

Tell us the outcome, audience, location, timeframe, budget, and reward idea. Kinago will map the journey.

GOALJOURNEYVERIFYREWARD