CPM
Investment associated with impressions.
Attention
CPJ™ — COST PER JOURNEY
A performance model built around the completed journey.
CPJ™ connects variable campaign investment to an eligible completed and verified customer journey—not an impression or click alone.
Journey defined firstVerification before variable spendCommercial terms disclosed
VERIFIED JOURNEYOutcome first.Reward after completion.
THE DEFINITION
What CPJ means—and what it does not.
CPJ is the variable campaign investment associated with one eligible completed and verified journey under the approved Quest rules.
CPJ™Applied Journey Investment÷Eligible Verified Completed Journeys
The campaign may be funded before launch.
The funded pool is consumed according to approved completion rules—not by every impression, click, view, or abandoned attempt.
PERFORMANCE UNITS
Measure the thing you are actually buying.
Different models are useful at different stages. CPJ is designed for a structured journey that may include multiple actions, places, or conditions.
CPC
Investment associated with clicks.
Interaction
CPA
Investment associated with a defined action or acquisition.
Action
CPJ™
Investment associated with a completed and verified journey.
Completed journey
COMMERCIAL DEFINITION
Every CPJ campaign needs an explicit agreement.
The agreement should state exactly what the CPJ amount includes and how completion, validation, billing, processing, reward value, and exceptions are handled.
Journey scope
The required steps, order, timeframe, eligibility, and verification.
Included value
Reward, processing, platform services, creative, management, fulfillment, taxes, media, or third-party costs.
Campaign limits
Reward quantity, total budget, global cap, user cap, and deadline.
Reporting
The definitions for reach, starts, full finishes, rewarded finishes, redemption, and business outcomes.
ILLUSTRATIVE MODEL
The funded pool comes first. Participant-level variable spend follows verification.
This example explains the mechanics without promising campaign performance.
$500Illustrative reward pool
$5Reward per eligible finish
100Maximum funded finishes
8 hoursIllustrative window
VIEWSTARTCOMPLETEVERIFY + APPLY VALUE
Illustrative only. It does not represent current pricing, guaranteed reach, completion, conversion, or return.
START WITH THE OUTCOME
Define the journey before you define the investment.
Tell us the outcome, audience, location, timeframe, budget, and reward idea. Kinago will map the journey.
GOALJOURNEYVERIFYREWARD